Small Business SEO: The Local Content Checklist

Generic blogs don't move the needle for local businesses. What you need is content built around your community.

1. Location Landing Pages

Create a page for each service area. Use unique copy and local testimonials.

Create helpful content around neighborhoods—cafés, landmarks, tips.

"Plumber in Springfield" beats "plumber" alone every time.

Use local business schema to help Google categorize your site.

Ensure name, address, phone are the same across web directories.

Conclusion: Localized content is what drives calls, not fluffy blogs. Follow this checklist and see measurable results.