Email Marketing for Local Businesses: From Open to Booking

Email isn't dead—it's still one of the highest ROI channels.

Step 1: The Subject Line

Use curiosity + clarity. Example: "Spring plumbing checkup—avoid $500 repairs."

Step 2: Mobile-First

Over 60% of emails are read on mobile. Use short paragraphs and tappable buttons.

Step 3: Sequences

Create a 3-step sequence: intro, reminder, last chance.

Step 4: CTAs

Always link directly to booking or quote pages.

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Conclusion: For local businesses, email is still king. Use these techniques to turn inboxes into appointments.