Conversion Copywriting: Stop Selling Features, Start Selling Outcomes

Customers don't buy features. They buy outcomes. Here's how to flip your copy.

1. Features vs Benefits

Feature: "24/7 monitoring." Benefit: "Peace of mind around the clock."

2. Clarity Beats Clever

Cut jargon. Write like you talk.

3. Use PAS Framework

Problem, Agitate, Solve. Classic, effective.

4. Social Proof

Quotes from customers reinforce benefits.

5. Strong CTAs

End every page with a benefit-driven CTA.

---

Conclusion: Rewrite your site focusing on customer wins, not tech specs. Watch conversions rise.